How Building More Value into a Pay Per Click Ad Increased Conversions by 100%

For example, we were enlisted to test a Pay Per Click Advertisement promoting a lead generation page. Our clients wanted to increase the number of leads generated from the ad, increase the CTR and conversion rate and decrease the cost per lead resulting from the ad. We wanted to see which advert would perform better.

One of the most effective methods of generating leads if through pay per click advertisements (PPC). We have seen so many businesses set up their PPC campaign, put it out online and move on to the next project. Without properly testing how the PPC advert is performing in the market place you could be losing out of potential leads and not capitalizing on potential revenue. It is imperative to keep testing, tweaking and evaluating your efforts to get the most out of your campaign efforts. You also want to learn from the first campaign so that learning can inform the success rate of the next campaign you tackle.

This example is a case in point where a simple change in the PPC ad had dramatic results. Using Google Adwords the results showed that by simply changing the the value proposition, the variation ad achieved double the number of leads with a similar number of impressions.

By using the analysis of the Google traffic tracking tool and disseminating the data collected, we observed that what seems to be a very simple, insignificant marketing change can alter the course of your bottom line dramatically. Don’t underestimate the power of small changes. You can continue to test and optimize your PPC ad through Ad tests, keyword tests and more –you will only reap the rewards of increased profits.