Weekly Leads Increased by 366% from Analyzing PPC Data
Success Story
Big data is your pot of gold at the end of the rainbow. It’s just sitting there gathering dust as you go about thinking it’s just a myth. Companies that have embraced the power of analyzing the data their online activities generate, are miles ahead of their competition. If you are ignoring this wealth of information, you are going to be left far behind. Big data is the key differentiator when it comes to several companies’ online dominance. When you can accurately understand how every aspect of what you are putting in front of your prospects and customers is being received you can know what needs to change and what can be repeated.
For example, we were approached by a medical device company to test their Google Adwords account. They wanted to increase the number of leads generated per month from their Google Pay-Per-Click advertising and decrease the cost per lead. Often companies that have an active PPC account have accumulated a vast amount of data generated from the campaign. Many companies don’t know what to do with all of this information. They don’t always have PPC staff able to analyze it for them and all of this valuable information is lost in the ever growing data pile.
We had the opportunity to analyze the PPC data they had collected but not used and picked up a few inefficiencies in the account. We took the following actions:
- Added negative keywords
- Diverted funds from inefficient campaigns and ad-groups, to efficient campaigns and ad-groups
- Optimized landing pages
- Eliminated unprofitable keywords
- Optimized keyword bids
The results had a major impact on the company’s bottom line. Get the Full Story Here. The company’s products had very high margins associated with them and this revenue growth was startling. When we optimized their Google Adwords account it increased their leads by a whopping 366%.
You might not realize it but marketing data that is accumulating daily from your online efforts could be worth millions of dollars to you if analyzed properly. The information gleaned could lead you in the direction of implementing changes that could seriously impact your bottom line. You can’t afford not to use this remarkable resource.
Our methodology can help you uncover hidden assets, test possible improvements and then multiply your results.
| Control | Variation | Improvement | |
|---|---|---|---|
| Leads Per Week | 12 | 56 | 366% |
| Cost Per Lead | $36.72 | $12.85 | 65% |